Haichang Ocean Park Holdings

Overview

Haichang Ocean Park Holdings Ltd is known for its marine oceanariums, aquariums and theme parks in China.

It currently owns six Haichang Ocean Park theme parks, in addition to a non-gated entertainment district in Sanya, an amusement park in Dalian, an aquarium in Yantai, a water park in Chongqing and several indoor animal attractions across China.

As well as its oceanariums, theme park and attraction projects, Haichang Holdings develops and holds ancillary commercial properties, which provide other revenue streams through property sales and rental income.

In 2018, Haichang Holdings officially launched its own intellectual property (IP), the Seven Guardians, which comprises seven anime animal characters. The IP has been gradually applied in various areas of the parks, such as themed packaging, float parades, puppet shows, retail stores, iconic sculptures, guide systems, 4D films, themed restaurants and cuisine, hotels, and children’s entertainment areas, among others. The group also develops and offers animation storylines, books, stage shows and in-park parades based on the Seven Guardians.

With the goal to increase profit margin and reduce debt, in recent years Haichang has shifted its focus from investing and owning new parks (asset-heavy business) to asset-light consultancy businesses, which provides consultancy services, management contract, IP licensing, product development and other services for attractions invested and developed by its clients.

Haichang started testing its first non-gated project in Sanya, Hainan province, the Sanya Haichang Fantasy Town, in January 2019. Unlike other Haichang parks that feature pay-one-price pricing, Sanya Fantasy Town offers a pay-as-you-go pricing model for its over 40 attractions and shows. Additionally, the Sanya project offers extensive food and beverage (F&B) and retail programs.

In October 2021, Haichang announced it was selling 100 percent equity of its Wuhan, Chengdu, Tianjin and Qingdao parks, as well as 66 percent equity of its Zhengzhou project, to MBK Partners, a private equity company. Haichang will continue to operate those parks under management agreement with MBK Partners.

Key facts:

  • 7
    theme parks owned
  • 7
    theme parks operated

Market Locations

Multiple cities in China

Product Type

Regional theme parks
Major theme parks

Investment

USD 500-700 million

Strategy

  • Cultivate existing projects into regional tourism and leisure destinations
  • Expand light-asset management output business for urban entertainment and leisure products
  • Implement the established independent IP development strategy

Theme Park Locations

Existing locations

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Existing Theme Parks

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Licensed Theme Parks

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Pipeline Projects

Current Theme Parks

Dalian Laohutan Ocean Park

  • Location

    Dalian, Liaoning, China

  • Opening Year

    2002

  • Peak Price

    CNY 220

Dalian Haichang Discoveryland

  • Location

    Dalian, Liaoning, China

  • Opening Year

    2006

  • Peak Price

    CNY 260

Qingdao Haichang Polar Ocean Park

  • Location

    Qingdao, Shandong, China

  • Opening Year

    2006

  • Peak Price

    CNY 240

Chengdu Haichang Polar Ocean Park

  • Location

    Chengdu, Sichuan, China

  • Opening Year

    2010

  • Peak Price

    CNY 249

Tianjin Haichang Polar Ocean Park

  • Location

    Tianjin, China

  • Opening Year

    2010

  • Peak Price

    CNY 245

Wuhan Haichang Polar Ocean Park

  • Location

    Wuhan, Hubei, China

  • Opening Year

    2011

  • Peak Price

    CNY 240

Shanghai Haichang Ocean Park

  • Location

    Shanghai, China

  • Opening Year

    2018

  • Peak Price

    CNY 399

Notable Intellectual Property

New and pipeline projects