Overseas Chinese Town Co., Ltd. (OCT)

Overview

A pioneer in China’s regional theme park industry, OCT Group, headquartered in Shenzhen, entered the theme park business with the opening of its first park in 1989.

After more than 20 years of development history and experience in the industry, OCT Group has become the leading domestic park operator and developer as well as one of the top five theme park chains worldwide based on total park attendance.

There are four main sectors/brands of OCT’s theme park business:

  1. Scenic attractions and cultural parks like Windows of World and Splendid China
  2. Regional theme/amusement parks such as Happy Valley and its sister water parks (Playa Maya)
  3. Eco-resorts (OCT East, OCT Yunnan, etc.)
  4. Urban entertainment district, OCT Bay (children’s role-play attraction, aquarium & spectacular shows)

Key facts:

  • 12
    theme parks owned
  • 12
    theme parks operated

Product type

Regional theme parks

Market locations

Multiple locations in China

Estimated Park Investment

USD 400 million to 800 million

Strategy

  • Utilize theme park as anchor to develop large-scale culture tourism real estate complex
  • Expand and invest existing park destinations to broaden destination offerings
  • Develop and create new OCT branded attraction products for expansion into different markets and attract new visitor segment

Theme Park Locations

Existing locations

Red marker

Existing Theme Parks

Green marker

Licensed Theme Parks

Blue marker

Pipeline Projects

Current Theme Parks

Happy Valley Shenzhen

  • Location

    Shenzhen, Guangdong, China

  • Opening Year

    1998

  • Peak Price

    CNY 230

Happy Valley Beijing

  • Location

    Beijing, China

  • Opening Year

    2006

  • Peak Price

    CNY 299

Happy Valley Shanghai

  • Location

    Shanghai, China

  • Opening Year

    2009

  • Peak Price

    CNY 230

Happy Valley Chengdu

  • Location

    Chengdu, Sichuan, China

  • Opening Year

    2009

  • Peak Price

    CNY 230

Happy Valley Wuhan

  • Location

    Wuhan, Hubei, China

  • Opening Year

    2012

  • Peak Price

    CNY 200

Happy Valley Tianjin

  • Location

    Tianjin, China

  • Opening Year

    2013

  • Peak Price

    CNY 200

Happy Valley Chongqing

  • Location

    Chongqing, China

  • Opening Year

    2017

  • Peak Price

    CNY 200

Happy Valley Nanjing

  • Location

    Nanjing, Jiangsu, China

  • Opening Year

    2020

  • Peak Price

    CNY 260

Windows of World Shenzhen

  • Location

    Shenzhen, Guangdong, China

  • Opening Year

    1994

  • Peak Price

    CNY 220

Windows of World Changsha

  • Location

    Changsha, Hunan, China

  • Opening Year

    1997

  • Peak Price

    CNY 200

Splendid China, Shenzhen

  • Location

    Shenzhen, Guangdong, China

  • Opening Year

    1989

  • Peak Price

    CNY 220

OCT East, Shenzhen

  • Location

    Shenzhen, Guangdong, China

  • Opening Year

    2007

  • Peak Price

    CNY 200

Visionland Liuzhou

  • Location

    Liuzhou, Guangxi, China

  • Opening Year

    2017

  • Peak Price

    CNY 180

Visionland Changde

  • Location

    Changde, Hunan, China

  • Opening Year

    2020

  • Peak Price

    CNY 200

Notable Intellectual Property

New and pipeline projects

News

In the news