Parques Reunidos

Overview

Parques Reunidos, based in Madrid, Spain, owns and operates an extensive portfolio of theme parks, nature and animal parks, zoos, water parks, and family entertainment centers (FECs). The company currently runs more than 60 different attractions in 14 countries.

Parques Reunidos was listed as a public company in April 2016. In September 2019, it was delisted from the stock market following the acquisition by a group of investors led by investment firm EQT.

The company has primarily assembled its diverse portfolio of attractions through acquisition. Among all the acquisitions, the most significant is the acquisition of Palace Entertainment in the United States in 2007. In recent years, management contracts have been PR’s strategy for expansion into the Middle East and Asia.

The majority of the company’s theme parks are local and regional amusement parks. In addition, PR is the largest global operator of water parks.

Parques Reunidos licenses intellectual property for a number of licensors, including various Warner Bros. IP featured at Parque Warner Madrid, as well as IP from Nickelodeon, 20th Century Fox, Lionsgate, Discovery and the Smurfs.

Key facts:

  • 19
    theme parks owned
  • 21
    theme parks operated

Product Type

Regional theme and amusement?parks

Market locations

Worldwide, mainly in USA and Europe

Estimated Park Investment

USD 250 million to 500 million

Strategy

  • Grow visitor spending, reinvest, and improve cost efficiency in existing parks
  • Strategic acquisitions
  • Management contracts for new development in emerging markets

Theme Park Locations

Existing locations

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Existing Theme Parks

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Licensed Theme Parks

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Pipeline Projects

Current parks

Parque de Atracciones de Madrid

  • Location

    Madrid, Spain

  • Opening Year

    1969

  • Peak Price

    EUR 40

Parque Warner Madrid

  • Location

    Madrid, Spain

  • Opening Year

    2002

  • Peak Price

    EUR 55

Bobbejaanland

  • Location

    Antwerp, Belgium

  • Opening Year

    1961

  • Peak Price

    EUR 45

Theme Park & Resort Slagharen

  • Location

    Slagharen, Netherlands

  • Opening Year

    1963

  • Peak Price

    EUR 34

Tusenfryd

  • Location

    Oslo, Norway

  • Opening Year

    1988

  • Peak Price

    NOK 549

Mirabilandia

  • Location

    Savio RA, Italy

  • Opening Year

    1992

  • Peak Price

    EUR 45

Bonbonland

  • Location

    Holmegaard, Denmark

  • Opening Year

    1992

  • Peak Price

    DKK 309

Movie Park

  • Location

    Bottrop, Germany

  • Opening Year

    1996

  • Peak Price

    EUR 57

Belantis

  • Location

    Leipzig, Germany

  • Opening Year

    2003

  • Peak Price

    EUR 45

Marineland

  • Location

    Antibes, France

  • Opening Year

    1970

  • Peak Price

    EUR 40

Selwo Marina

  • Location

    Málaga, Spain

  • Opening Year

    2002

  • Peak Price

    EUR 25

Lake Compounce

  • Location

    Bristol, Connecticut, USA

  • Opening Year

    1846

  • Peak Price

    USD 60

Idlewild & Soakzone

  • Location

    Ligonier, Pennsylvania, USA

  • Opening Year

    1878

  • Peak Price

    USD 60

Kennywood

  • Location

    Pittsburg, Pennsylvania, USA

  • Opening Year

    1898

  • Peak Price

    USD 70

Story Land

  • Location

    Glen, New Hampshire, USA

  • Opening Year

    1954

  • Peak Price

    USD 60

Dutch Wonderland

  • Location

    Lancaster, Pennsylvania, USA

  • Opening Year

    1963

  • Peak Price

    USD 65

Castle Park

  • Location

    Riverside, California, USA

  • Opening Year

    1976

  • Peak Price

    USD 40

Sea Life Park

  • Location

    Honolulu, Hawaii, USA

  • Opening Year

    1964

  • Peak Price

    USD 45

Miami Seaquarium

  • Location

    Miami, Florida, USA

  • Opening Year

    1955

  • Peak Price

    USD 50

Motiongate Dubai

  • Location

    Dubai, UAE

  • Opening Year

    2016

  • Peak Price

    AED 330

Notable Intellectual Property

News

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