SeaWorld Parks & Entertainment

Overview

SeaWorld Parks & Entertainment is best known for its SeaWorld marine theme parks and signature marine animal shows. There are currently four SeaWorld locations: San Diego, Orlando, San Antonio and Abu Dhabi.

The company also owns and operates four regional theme parks (Busch Gardens Tampa Bay, Busch Gardens Williamsburg, Sesame Place Philadelphia and Sesame Place San Diego), five water parks, and Discovery Cove, an immersive marine animal attraction.

In a major shift SeaWorld ended its Orca breeding program and has been transitioning its brand from an entertainment to an educational positioning. The experience and interaction with guests currently focus more on the company’s efforts in animal rescue, rehabilitation, and research.

SeaWorld’s licensing of third-party intellectual property is limited. Most notably, the company licenses the Busch Gardens name (from Anheuser-Busch InBev) for its Busch Gardens theme parks, Sesame Street (from Sesame Workshop) for its Sesame Place theme parks and Madagascar (from Universal Pictures/DreamWorks) for its SeaWorld and Busch Gardens parks across US.

Key facts:

  • 6
    theme parks owned
  • 6
    theme parks operated

Product type

Major theme parks;
Regional theme parks

Market Locations

United States

Estimated Park Investment

USD 1+ billion

Strategy

  • Reposition the brand away from "animal entertainment" to animal education
  • Invest and improve existing parks to grow attendance and per cap
  • Explore strategic partnerships for expansion internationally

Theme Park Locations

Existing locations

Red marker

Existing Theme Parks

Green marker

Licensed Theme Parks

Blue marker

Pipeline Projects

Current Theme Parks

SeaWorld San Diego

  • Location

    San Diego, USA

  • Opening Year

    1964

  • Peak Price

    USD 110

SeaWorld Orlando

  • Location

    Orlando, USA

  • Opening Year

    1973

  • Peak Price

    USD 135

SeaWorld San Antonio

  • Location

    San Antonio, USA

  • Opening Year

    1988

  • Peak Price

    USD 90

Busch Gardens Tampa Bay

  • Location

    Tampa Bay, USA

  • Opening Year

    1959

  • Peak Price

    USD 135

Busch Gardens Williamsburg

  • Location

    Williamsburg, USA

  • Opening Year

    1975

  • Peak Price

    USD 105

Sesame Place (Pennsylvania)

  • Location

    Langhorne, USA

  • Opening Year

    1980

  • Peak Price

    USD 100

Sesame Place San Diego

  • Location

    San Diego, CA, USA

  • Opening Year

    2022

  • Peak Price

    USD 70

SeaWorld Abu Dhabi

  • Location

    Abu Dhabi, UAE

  • Opening Year

    2023

  • Peak Price

    AED 375

Notable Intellectual Property

New and pipeline projects