Six Flags Entertainment Corporation

Overview

Six Flags Entertainment Corporation (Six Flags) is the largest regional theme park company in the world.

Six Flags operates 15 large-scale ride parks throughout North America. Six Flags operates another 11 water parks, primarily as the second gate of Six Flags parks. The parks are under a mix of ownership structure: fully owned, partially owned or leased by Six Flags.

Six Flags has been expanding internationally by signing licensing agreements without capital investment. Six Flags previously signed agreements with local partners in Dubai and China to develop theme parks in the regions. However, both agreements were terminated in 2019 and 2020 respectively. The only park under such agreement in the pipeline is Six Flags Saudi Arabia, which is scheduled to open in 2023.

Six Flags holds exclusive long-term licenses for theme park usage of various Warner Bros. intellectual property (IP), including Looney Tunes, DC Comics and Hanna-Barbera. New rides based on DC Comics IP have opened at Six Flags Over Texas, Six Flags St. Louis and Six Flags Fiesta Texas.

Six Flags planned to launch a collection of world record-breaking roller coasters and family attractions in the 2020 season, along with upgrades and rebrands at some parks. All of the upgrades in 2020 were pushed back to 2021 due to Covid.

Key facts:

  • 11
    theme parks owned
  • 15
    theme parks operated

Product Type

Regional thrill-ride parks with seasonal operation

Market locations

United States

Canada

Mexico

Estimated Park Investment

USD 500 million to 1+ billion

Strategy

  • Focus on increase pricing and visitor per capita spending despite lower attendance at existing parks
  • License internationally and offer development and management services
  • Expand in North America with adjacent attractions to expand market and ticket opportunities

Theme Park Locations

Existing locations

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Existing Theme Parks

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Licensed Theme Parks

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Pipeline Projects

Current Theme Parks

Six Flags New England

  • Location

    Springfield, MA, USA

  • Opening Year

    1870/2000

  • Peak Price

    USD 85

The Great Escape & Splashwater Kingdom

  • Location

    Queensbury, NY, USA

  • Opening Year

    1954

  • Peak Price

    USD 70

Six Flags Over Texas

  • Location

    Arlington, TX, USA

  • Opening Year

    1961

  • Peak Price

    USD 80

Six Flags Over Georgia

  • Location

    Atlanta, GA, USA

  • Opening Year

    1967

  • Peak Price

    USD 80

Six Flags Discovery Kingdom

  • Location

    Vallejo, CA, USA

  • Opening Date

    1968

  • Peak Price

    USD 90

Six Flags Magic Mountain

  • Location

    Los Angeles, CA, USA

  • Opening Year

    1971

  • Peak Price

    USD 115

Six Flags St. Louis

  • Location

    St. Louis, MO, USA

  • Opening Year

    1971

  • Peak Price

    USD 70

Six Flags America

  • Location

    Baltimore, MD, USA

  • Opening Year

    1973

  • Peak Price

    USD 90

Six Flags Great Adventure

  • Location

    Jackson, NJ, USA

  • Opening Year

    1974

  • Peak Price

    USD 100

Six Flags Great America

  • Location

    Chicago, IL, USA

  • Opening Year

    1976

  • Peak Price

    USD 90

Six Flags Fiesta Texas

  • Location

    San Antonio, TX, USA

  • Opening Year

    1992

  • Peak Price

    USD 90

La Ronde

  • Location

    Montreal, Canada

  • Opening Year

    1967

  • Peak Price

    CAD 62

Six Flags Mexico

  • Location

    Mexico City, Mexico

  • Opening Year

    1982

  • Peak Price

    MXN 899

Six Flags Darien Lake

  • Location

    Darien Center, NY, USA

  • Opening Year

    1981

  • Peak Price

    USD 75

Frontier City

  • Location

    Oklahoma City, OK, USA

  • Opening Year

    1958

  • Peak Price

    USD 80

Notable Intellectual Property

New and pipeline projects

News

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