Universal Destinations & Experiences

Overview

 Universal Destinations & Experiences is the theme park division of NBC Universal, a wholly owned subsidiary of Comcast Corporation.

It currently owns and operates four mega theme parks: Universal Studios Hollywood in Los Angeles, Universal Studios Florida and Universal Islands of Adventure in Orlando, Florida, and Universal Studios Japan in Osaka. In addition, it co-owns and co-operates Universal Studios Beijing, which opened in 2021. It also has one licensed park: Universal Studios Singapore.

Universal’s parks are developed as part of a larger destination development that includes hotels, RDE district (i.e. Universal CityWalk), and, as in Orlando, multiple attraction gates.

Like Disney, Universal Destinations & Experiences has access to a vast collection of film and media properties created and acquired by its parent company. It also commonly licenses IP from other studios, networks and gaming companies, including Harry Potter (Warner Bros.), The Simpsons (The Walt Disney Company/20th Century Fox), Super Mario (Nintendo) and Marvel Comic Book Characters (The Walt Disney Company/Marvel Entertainment).

Key facts:

  • 5
    theme parks owned
  • 5
    theme parks operated
  • 1
    licensed theme park

Product Type

Mega Theme Parks

Market Locations

USA and Asia

Estimated Park Investment

USD 4 billion to 6 billion

Strategy

  • Build multi-gate destination resorts
  • Expand existing locations
  • Add new local and international intellectual property

Theme Park Locations

Existing locations

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Existing Theme Parks

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Licensed Theme Parks

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Pipeline Projects

Current Theme Parks

Choose an operator below to find out more:

Universal Studios Hollywood

  • Location

    Los Angeles, CA, USA

  • Opening Year

    1964

  • Peak Price

    USD 149

Universal Studios Florida

  • Location

    Orlando, FL, USA

  • Opening Year

    1990

  • Peak Price

    USD 159

Universal’s Islands of Adventure

  • Location

    Orlando, FL, USA

  • Opening Year

    1999

  • Peak Price

    USD 159

Universal Studios Japan

  • Location

    Osaka, Japan

  • Opening Year

    2001

  • Peak Price

    JPY 9,800

Universal Studios Singapore

  • Location

    Singapore

  • Opening Year

    2010

  • Peak Price

    SGD 82

Universal Studios Beijing

  • Location

    Beijing, China

  • Opening Year

    2021

  • Peak Price

    CNY 748

Notable Intellectual Property

New and pipeline projects