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Legoland stories

Legoland

The first Legoland site opened in Billund, Denmark. Lego is a portmanteau of two Danish words Leg and Godt, denoting ā€œPlay Wellā€.

Each park is based on the popular Lego brick product, and is operated by leisure company Merlin Entertainments.

Each park has a Miniland section, with model village-style representations of famous cities and landmarks made from Lego bricks.

International expansion

Outside of the brand’s home country, the next park opened near London, UK. In terms of area, Legoland Windsor remains the largest Legoland park in the world. Its themed areas include The Beginning, Heartlake City and Knights’ Kingdom.

The concept has adapted to different global environments such as Dubai by introducing predominantly undercover sections, whilst remaining true to the feel of the brand.

Accompanying the main parks, many sites have expanded to become resorts with additional attractions such as adventure golf, as well as on-site accommodation and hotels.

Smaller scale

The Legoland brand has since expanded with Legoland Discovery Centres, smaller, indoor versions of the attraction often found in shopping malls and city centres. These venues generally focus less on rides, with a larger proportion of interactive experiences.

It was announced in early 2022 that these sites would be rebranded to Lego Discovery Centres. There are approximately thirty Lego Discovery Centres, which can currently be found in North America, Europe, Asia and Oceania.

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